What has happened to you dear MySpace? Once upon the time, you were the most popular social network platform the home of millions & millions of “friends” (mine included!). But you have become lonelier, while your biggest social enemy Facebook announced in July 2010 that it had 500 million users around the world and i can hardly find 1 of my friends still using you. But what is your problem my once dear friend?

I joined MySpace about 3 years ago. In these times it was “the place to be” to connect & share with my friends, my favourite bands & music projects. But after a while I got more and more spam messages, weirdo friend requests and daily invites to strange events on the other side of the planet! (like I would just hop in my private jet and fly to Sydney for a local underground death metal gig in a bar).  MySpace became the perfect platform for wanna-be gangsters, ‘models’ and ‘singers’ and (unfortunately) they all wanted to share their great “talent” with the world and so with me, whether I liked it or not

And then into my life came Facebook: with its easy, user-friendly, an especially spam less alternative to MySpace. Soon and deservedly, MySpace lost the battle for users (and my heart). Facebook won the day and MySpace obviously needed a new strategy to survive and resurrect from its own spam infested hell….

Either you have been living in cave behind a very large mountain or by now you have probably recognised the new facelift of MySpace. The new design was apparently to support its new groundbreaking strategy. It’s no longer a social network, but calling itself now an entertainment-network, connecting you to your favourite TV shows, movies, music and celebrities.

Obviously this is not enough: It has turned to the company that pushed it off the throne for help to drive users to its ailing site.  MySpace just launched a Mashup with Facebook, to let MySpace users log into their Facebook accounts through their MySpace page. Interesting…..

Ok cool, I thought I should at least give it a chance so I went on my MySpace Account for the first time in months, to have a look….Great! It turned out, that it’s not just the new layout settings which has become completely unusable. No. It is now even more confusing to see through all the new (many ripped off from other social networks) features and connections. After 4.8 minutes I was completely lost, gave up and went home!

Well my dear MySpace, with all your ups and downs I think it needs a bit more than that to convince me, that you deserve a second try. Your traffic is consistently dipping and I wonder if your new strategy would be effective enough to save yourself from falling further & further into irrelevance (if that is actually possible), but I SERIOUSLY doubt it…..

Nevertheless check out http://www.myspace.com/coppakid of course in the new design

See u,

R.E.N.